Budgets for digital marketing are growing at a rapid rate. Gartner’s
Quadrant for multichannel Campaign management shows this. Digital marketing
represents about a quarter of an organization’s total marketing spending. Adam
Sarner said “that the growth of digital marketing mirrors the shift to a
booming digital marketplace. ”When it comes to techniques such as real time,
inbound and data-driven marketing its helping companies generate revenue
faster. Engaging customers is very important in digital marketing. Marketers
are continuously trying to reinvent themselves due to competition. I agree with
Sarner when he says that companies should adapt more efficiently especially
when there’s plenty of options to choose from such as database marketing,
advertising, email marketers and mobile marketing. Content marketing is another
area to focus on because social media for an example are always seeking new
approaches when it comes to content. Attribution metrics is a concern and is
not being handled well and this is something that the users want from vendors.
Digital has changed the B2B marketing landscape by the way
companies communicate, advertise and promote themselves to their target
markets. In the past, you needed massive budgets to advertise on TV and
billboards but now due to digital everyone can reach the medium. You tube is a
prime example of its used to market and been seen all over the world in a quick
second. In B2B there’s more of a thought leadership and content rich approach
to social media. Most people follow to learn something new not be entertained
with recycled information. When you put effort into informing and leading with
consistency, it will lead to loyalty of followers and income flow. The B2B
sectors can exploit the digital channels by generating interesting content by
possibly doing “how to “guides, product information, education and training
content on video. Digital will continue to evolve so companies need to keep up
or get left behind.
http://www.dmnews.com/the-changing-digital-marketing-landscape/article/297061/#
http://www.thedrum.com/news/2011/10/01/new-digital-channels-changes-b2b-marketing-landscape
Hi Alicia,
ReplyDeleteI enjoyed your post and commentary on Digital Marketing. I looked at your post through the filter of Search Engine Optimization, since we are optimizing a blog post this week. I noticed that you linked words in your post back to references. This is excellent. However, the color scheme of your blog made it a bit more difficult to find these links. I missed that "evolve" was linked the first read through.
That aside, I thought there was some very interesting information in your post. I found it especially interesting that a quarter of a company's marketing budget is for digital media. I think that this is a number that is going to go up as social media continues to dominate people's web experience.
Interesting post, thanks for the information!
I really enjoyed your post! I could not agree more that Digital is changing the marketing game. You have really good blogs to read they are very interesting. One thing that can be changed to help more visitors come to your site, is to make the page more colorful. Other than that I loved reading your posts. Keep up the good work.
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