"How To Take It Up A Notch"

I read an article about the revolution of sponsorships. It talked about the 30^th annual IEG Sponsorship Conference and how it’s been an industry leader in the world of sponsorship. They pretty much provide insight and guidance to companies and brands that want to seek partnership throughout the sports, arts, entertainment and causes industry for a mutual benefit. The conference is one big “think tank” for innovation to happen in the world of sponsorship. Sponsorship has gone through more transformation over the years than a tactic that companies/organizations used to reach consumers.  State Farm has partnered up with a movie studio called Pixar to become part of a feature film called “Cars”. State Farm is already a leader in their category but partnering up with the right company/brand can possibly take them further than before. I’m pretty sure you’ve seen the State Farm commercial with NBA player, Chris Paul. Well recently State Farm extended their partnership with the NBA to create a successful integrated sponsorship. I think the commercial was the type that no one could forget. I watch sports and I like Chris Paul but I saw the commercial before this blog and I thought it was very creative because Chris plays himself and plays his long lost twin brother. Now for companies or brands to go this route and survive they have to be able to create engaging campaigns. When it comes to brands using sponsorship as their only tool in reaching consumers they must either evolve or become extinct. In this type of industry that is common sense in my opinion. This industry is constantly evolving and it’s the type of situation where you have only a few choices, which are: keep up, get ahead or get left behind. In this industry everyone is trying to stand out and be ahead of the game so your strategy must be that “it” factor.

http://www.forbes.com/sites/jasonbelzer/2013/04/22/the-revolution-of-sport-sponsorship/