Ghana: Sponsorship Trouble

The Ghana Football Association is having an issue finding a sponsor after the expiration of the contract with Globacom. According to the article, Globacom signed a contract with the GFA in 2008 to invest three million every year into the Premier League for five years. In return the competition would be know as the Glo Premier League. The GFA President has made trips to Nigeria to hold crisis talks with Glo over the issues. Glo failed to follow the payment plan agreed upon by GFA. Their was a compromise agreement where GFA would accept a 30 percent discount on the payments. The GFA spokesperson, Ibrahim Sannie Daara has asked companies to invest and guaranteed more exposure from the Premier League. The GFA has failed on their end to give Glo what they needed that would equal up to the annual three million investment. Glo would like to renew their contract with GFA but there would be reduced terms. The GFA needs to work on their marketing because it’s affecting other companies getting involved with them.  In Ghana they don’t hold pre-match conferences. They believe that Saturdays were designated for funerals so games are only played on Sundays. Radio stations try to contact the coaches in effort to get updates but they are reluctant to speak to them. The reason behind this is that they fear the opponent may work “black magic” on the line up of players. If Ghana were to make some changes it would help a great deal when it comes to sponsorship and marketing. In my opinion they are limiting themselves. It seems like some of their traditions and beliefs are an issue. I wonder what they plan to do about it because they still have a business to run. I plan to follow this situation to see the outcome.

http://www.ghanaweb.com/GhanaHomePage/SportsArchive/artikel.php?ID=283514

"How To Take It Up A Notch"

I read an article about the revolution of sponsorships. It talked about the 30^th annual IEG Sponsorship Conference and how it’s been an industry leader in the world of sponsorship. They pretty much provide insight and guidance to companies and brands that want to seek partnership throughout the sports, arts, entertainment and causes industry for a mutual benefit. The conference is one big “think tank” for innovation to happen in the world of sponsorship. Sponsorship has gone through more transformation over the years than a tactic that companies/organizations used to reach consumers.  State Farm has partnered up with a movie studio called Pixar to become part of a feature film called “Cars”. State Farm is already a leader in their category but partnering up with the right company/brand can possibly take them further than before. I’m pretty sure you’ve seen the State Farm commercial with NBA player, Chris Paul. Well recently State Farm extended their partnership with the NBA to create a successful integrated sponsorship. I think the commercial was the type that no one could forget. I watch sports and I like Chris Paul but I saw the commercial before this blog and I thought it was very creative because Chris plays himself and plays his long lost twin brother. Now for companies or brands to go this route and survive they have to be able to create engaging campaigns. When it comes to brands using sponsorship as their only tool in reaching consumers they must either evolve or become extinct. In this type of industry that is common sense in my opinion. This industry is constantly evolving and it’s the type of situation where you have only a few choices, which are: keep up, get ahead or get left behind. In this industry everyone is trying to stand out and be ahead of the game so your strategy must be that “it” factor.

http://www.forbes.com/sites/jasonbelzer/2013/04/22/the-revolution-of-sport-sponsorship/

This Can't Be.....

MMA reporters from major media outlets were denied access to press credentials for Strikeforce’s major event. Strikeforce was not that long ago purchased by UFC’s parent company called Zuffa. This would be considered out the ordinary because CBS shares ownership with Showtime which televised the event. It is understandable that not everyone who applies for credentials will be accepted. It was weird to not accept reporters who are from CBS Sports and ESPN.

I wouldn’t have denied these two reporters for the simple fact that they were from major media outlets. I don’t see how denying them is helping their company at all. Its really making them look bad because these reporters are known and well respected. When it comes to the future of media coverage I think  Strikeforce should be more professional and be more sensible when it comes to denying access to credentials because it could affect what they do in the future as far as events.All aspects of the industry goes through this type of situation and as I learn and build my education, I want a career where i don't have to go through this.

http://www.sportsbusinessdaily.com/Daily/Issues/2011/04/14/Media/Strikeforce.aspx

http://sportsillustrated.cnn.com/2011/writers/jeff_wagenheim/04/13/credentials/index.html