Jeremy Lin is a well-known basketball player for the New
York Knicks. He’s having an issue trademarking his name in China. A company
called Wuxi Risheng Sports Utility Co. has already beaten him to the punch by
trademarking his Chinese and English name. This company manufactures
basketballs, volleyballs and soccer balls. After reading a few articles on the
matter Jeremy Lin will end up spending millions just to get the trademark from
this company. In China when it comes to trade marking, its first come first
serve as opposed to the USA you have show actual use or intention. This can
really affect Lin because it can stop him from making money with major
companies that want to promote products associate with him as a popular player
in the NBA. I think that Jeremy would do what he needs to do in order to help
his career. The situation is realistically fair because the company trademarked
first but on the other hand it is Lin’s name and he has more of a need to
trademark it. This company Wuxi Risheng is willing to sell but they will
definitely use it to their advantage. Not only that but Lin is working with
Nike and Risheng manufactures some of the same products so this is a very
difficult situation. Its like this company is making money off Lin’s name and
he can’t do much about it. Jeremy would have to go over and beyond just to gain
the trademark. It would be worth it in the end even though it would be a
hassle. The question is how bad does he want it? Or is he willing to “take one
for the team”?
http://www.huffingtonpost.com/2012/02/27/jeremy-lin-trademark-scooped-chinese-company_n_1303271.html
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